Willie Nelson for President
Yes, it’s THAT “On the Road Again” guy – a decades-long cultural icon, activist, and voice of grassroots US. Through WNFP, he channels his legendary influence, musical legacy, and outspoken advocacy into a symbolic movement that speaks to voters who value sincerity, experience, and social conscience over conventional campaigns.
Scope of work
Developing brand voice for their marketing emails, making sure it’s appropriate for the email format, yet aligned with the overall brand voice and creative strategy.
Writing copy for their email marketing flows. Coming up with taglines to promote their different product types.
Coordinating both with the internal team and the client about the verbiage, making sure that the client’s feedback is always taken into account while following our internal team’s strategy.