Dr. Squatch
Dr. Squatch stands as a modern grooming powerhouse. What began as a niche natural-soap maker has evolved into a finely tuned, large-scale operation known for its meticulous product development, sharp creative identity, and fan-fueled cultural impact.
~US$400M
in annual revenue (2024)
Valued at US$2B
following its recent acquisition
Millions of units
sold annually
Scope of work
Developing a cohesive brand voice for all marketing emails that’s tailored for the medium yet fully aligned with the company’s overarching identity and creative direction
Writing high-performing copy for email flows, including nurture and retention sequences
Crafting concise, memorable taglines that elevate each product category
Collaborating closely with the internal team and client to refine messaging
Integrating client feedback while upholding strategic consistency
